How South Asian Communities Are Reviving Rural Cricket in Australia

Luki Soeradinata | July 01, 2025

Rural cricket in Australia is facing a crisis—faster than many realize. Across the country, small town clubs are struggling with declining participation, burnt-out volunteers, and deteriorating facilities. As young people move to cities and local engagement wanes, many once-thriving clubs now find themselves on the brink of closure.

However, an overlooked but powerful shift is beginning to change that trajectory.

The Impact of South Asian Migration

South Asian communities—where cricket is deeply embedded in the culture—are emerging as a vital source of revival for local cricket clubs. A compelling example is the turnaround at Royal Park Brunswick Cricket Club in Melbourne. Just two years ago, only six players showed up to training sessions, and the club faced imminent collapse.

Then word spread within Melbourne’s South Asian community, and everything changed.

The Transformation

Suddenly, the training nets were full. New players didn’t come alone—they brought their families, food, energy, and a renewed sense of pride in the sport. This wave of participation wasn't just about filling a team. It revitalized the club’s spirit, widened its community circle, and reconnected it with a long-lost sense of purpose.

Why This Works

- Cricket is already a beloved sport within South Asian culture.

- Community involvement extends beyond the boundary line—families cheer, cook, volunteer, and sponsor.

- Clubs gain not only players but new supporters, volunteers, and potential funding sources.

- It strengthens the club’s place in the wider community, fostering inclusion and resilience.

What Clubs Can Do

Local clubs need to shift from waiting for traditional systems to deliver, toward actively engaging new communities:

- Partner with local migrant community groups.

- Promote inclusive events and open training days.

- Foster a welcoming, social environment.

This isn’t just about growing player numbers—it’s about keeping the heart of grassroots cricket alive. By embracing diversity and outreach, clubs can transition from struggle to sustainability.

Cricket has always been more than a game in Australia—it’s a community. Let’s ensure local cricket continues to be just that, for everyone.

BeaconPoint Club Clips - ADHD and how it can be a superpower